TikTok usage during COVID-19 in the United States 2020

Published by Laura Ceci, Jan 28, 2022
TikTok saw a significant increase in popularity during the coronavirus (COVID-19) outbreak in the United States, with a growth of 180 percent among 15-25 year old users after the pandemic broke out and people started working and studying primarily from home.

Share of individuals using TikTok during the coronavirus outbreak in the United States in 2020

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Source

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Release date

June 2020

Region

United States

Survey time period

September 11, 2019 to May 22, 2020

Number of respondents

21,000*

Age group

15-25 years

Method of interview

Online survey

Supplementary notes

The source adds the following information:
"The period ‘before COVID-19’ represents the period from September 11, 2019, to March 14, 2020, while the period ‘during COVID-19’ represents the period from March 15, to May 22, 2020.
This means that changes in media consumption behaviour are not necessarily directly caused by the COVID-19 outbreak. Some changes in media consumption behaviour may be related to underlying trends, e.g. traditional TV viewing decreasing and podcast listening increasing."

*Respondents across seven countries: United States, United Kingdom, Germany, Denmark, Sweden, Norway, and Finland.

The source does not provide the original wording of the question posed during the survey.

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